Search Engine Optimization
We help our clients by focusing on what works for both the search engines as well as their target audience. We focus on attracting the right traffic to your website, so that traffic converts. Our search engine optimization, social and content marketing services are part of a larger service. Below are some of the products and services for our plans.
Keyword and Optimization Strategy
To achieve competitive rankings in search engines, you need a plan. Through surveys, client meetings and direct analysis, we identify top ranking competitors in search engine listings.
From this data we can work with you to develop a keyword and code optimization strategy for your website. This is a very important stage of the optimization plan because the selected keywords and phrases will be implemented throughout the ongoing online marketing plan.
Search Engine Optimization (SEO)
The internal coding of a web site and proper HTML tag hierarchy is a key factor in optimal search engine rankings. Adding proper page titles, META tags, page headings, ALT attributes and link title attributes are crucial for having a functional and searchable web site.
Once our adjustments have been made, we will review all of the modifications with you to ensure you understand the changes so you can continue these best practices in the future as you update your web site.
Site optimization is just one piece on an effective online marketing strategy. If done correctly, it can be a solid base for other content marketing efforts and can have a positive impact on search engine rankings.
BMS IT Solutions works with its clients to develop a strategic Content Marketing plan. Content Marketing is the practice of developing and distributing valuable content to a specific target audience with the purpose of driving traffic, conversions and sales.
Our content marketing services focus on:
- Identifying buyer personas
- Developing an editorial calendar
- Developing content marketing channels.
- Managing ongoing content marketing efforts
- Tracking stats and adjusting